# What Will the New Sustainability in Sports Look Like?

Published 2020-07-17 · Updated 2026-03-26 · Sports & Entertainment on MarketScale
Canonical: https://www.marketscale.com/industries/sports-entertainment/what-will-the-new-sustainability-in-sports-look-like

> Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week Tyler Kern will chat with the leaders, marketers and inventors that are powering sports into the future. Powered by RedCircle   As stadiums have gotten larger and grander, there has been a bigger emphasis in how to minimize the environmental impact…

Welcome to [Salary Capped](https://marketscale.com/industries/podcast-network/salary-capped/), presented by [MarketScale](https://marketscale.com/industries/sports-and-entertainment/), where we explore the intersection of business and sports. Each week [Tyler Kern](https://marketscale.com/industries/contributors/tyler-kern/) will chat with the leaders, marketers and inventors that are powering sports into the future.

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As stadiums have gotten larger and grander, there has been a bigger emphasis in how to minimize the environmental impact on the local ecosystem.

As sports implement a plan to resume play this summer and fall, what will the new sustainability in sports look like?

I spoke with [Kristen Fulmer](https://www.linkedin.com/in/kristenfulmer/) of [Recipric](https://www.recipric.com/) on how her firm is currently fielding research for their Sustainable Reopening and Operational Resiliency Strategy to effectively guide professional sports organizations on re-opening facilities not only safely but sustainably after COVD19.

If you enjoyed this episode, please subscribe to [Salary Capped](https://marketscale.com/industries/podcast-network/salary-capped/), and look forward to more episodes every Monday.

### On the Next Episode

[Tyler](https://marketscale.com/industries/contributors/tyler-kern/) sat down with the Chief Commercial Officer of [Super League Gaming](https://www.superleague.com/) to discuss what traditional sports broadcasts can learn from eSports.

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