# What Makes an NBA Sponsorship a Slam Dunk?

Published 2021-10-05 · Updated 2026-03-26 · Sports & Entertainment on MarketScale
Canonical: https://www.marketscale.com/industries/sports-entertainment/what-makes-a-basketball-sponsorship-a-slam-dunk

> If you have turned on an NBA game these past couple of seasons one thing has probably caught your eye on players jerseys in fact might have even prompted you to pull out your phone and do a quick Google search. Those patches….. team sponsors similar to what see you in Nascar and soccer…

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If you have turned on an [NBA](https://www.nba.com/) game these past couple of seasons one thing has probably caught your eye on players jerseys in fact might have even prompted you to pull out your phone and do a quick Google search. Those patches….. team sponsors similar to what see you in Nascar and soccer and it is a new way the NBA has engaged with their sponsors. On an upcoming episode of Game Changers, host [Katie Steinberg](https://www.linkedin.com/in/katherine-steinberg-2926aaaa/) speaks with [Mike Mattocks](https://www.linkedin.com/in/michaelemattocks/) the Director of Corporate Sponsorships with the [Dallas Mavericks](https://www.mavs.com/) about that very topic as well as how teams can keep sponsors engaged during good and bad times as well as Mattocks journey from lawyer to the Dallas Mavericks.

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