DraftKings CEO Speaks on New Partnership with DISH Network

On this MarketScale industry update, host Hilary Kennedy tackles a complex topic with big implications for the future of sports betting.

Not long ago, promoting sports betting on television was out of bounds. But today? You can now place a bet directly from your TV.

DraftKings, a prominent sports betting company, announced a partnership with Dish Network that will intermix DraftKing’s sports book and live viewing for 11 million DISH satellite subscribers through an app integration.

DISH’s Sling TV, and even its wireless brand, Boost Mobile, may integrate the app in the future, opening the door to an even broader audience.

U.S. regulators are loosening restrictions on gambling, which has led to tremendous growth in the industry. There are estimates the country’s sports betting market will be worth more than $10 billion by 2028 – a significant jump, considering it was less than $1 billion in 2019 before the COVID-19 pandemic sparked high demand from sports fans hungering for entertainment.

Will others follow suit as consumers return to in-person sporting events?

It appears other players in the industry have quietly been working towards similar goals. Sports-focused TV streaming platform fuboTV announced a partnership with gaming company Caesars Entertainment, but now has to contend with competition from larger rivals.

This certainly opens the door for competing sports book providers like FanDuel to collaborate with other platforms to institute a new norm of sports betting from home.

*Bloomberg contributed to this content

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