# Watch: Serena Williams to be Lincoln brand ambassador

Published 2018-02-15 · Updated 2026-03-26 · Sports & Entertainment on MarketScale
Canonical: https://www.marketscale.com/industries/sports-entertainment/watch-serena-williams-lincoln-brand-ambassador

> Tennis superstar Serena Williams is switching her Aston Martin out for a Lincoln. She will star in a series of Lincoln ads focusing on her busy life as a pro athlete, recent mom, and businesswoman. When announcing her new partnership with the brand, Williams said her first car was a Lincoln Navigator she named “Ginger.”…

Tennis superstar Serena Williams is switching her Aston Martin out for a Lincoln. She will star in a series of Lincoln ads focusing on her busy life as a pro athlete, recent mom, and businesswoman. When announcing her new partnership with the brand, Williams said her first car was a Lincoln Navigator she named “Ginger.” With the Navigator winning North American Truck of the Year 2018, is this year becoming the year of the Lincoln?

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