# Watch: A 30-Second Super Bowl Ad Costs $5 Million

Published 2018-01-26 · Updated 2026-03-26 · Sports & Entertainment on MarketScale
Canonical: https://www.marketscale.com/industries/sports-entertainment/watch-30-second-super-bowl-ad-costs-5-million

> A 30-Second Super Bowl Ad Costs $5 Million Sports Illustrated reports the cost — which is approximately five times Eagles’ starting quarterback Nick Foles’ salary. Ads for last year’s Super Bowl cost $5.02 million, according to the American Marketing Association. NBC will broadcast Super Bowl LII, which pits the Philadelphia Eagles against the New England…

A 30-Second Super Bowl Ad Costs $5 Million Sports Illustrated reports the cost — which is approximately five times Eagles’ starting quarterback Nick Foles’ salary. Ads for last year’s Super Bowl cost $5.02 million, according to the American Marketing Association. NBC will broadcast Super Bowl LII, which pits the Philadelphia Eagles against the New England Patriots. “We expect February 4 will set a record for single-day revenue generated by a single company,” To put things into perspective, out of the 100 players on the Super Bowl rosters, only 13 made at least $5 million in salary this season. Super Bowl LII kicks off at U.S. Bank Stadium on Feb. 4 at 6:30 p.m. EST.

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