# Using Data to Create Sports Ecosystems

Published 2019-11-07 · Updated 2026-07-23 · Sports & Entertainment on MarketScale
Canonical: https://www.marketscale.com/industries/sports-entertainment/using-data-to-create-sports-ecosystems

> Sports organizations have gotten increasingly smart about their use of data to build an ecosystem within their stadiums. This data allows for personalization and simplifies the customer experience. On this excerpt from Diving into Data, T.C. Riley explains how teams are accomplishing this and where this trend could be moving in the future. Tune…

Sports organizations have gotten increasingly smart about their use of data to build an ecosystem within their stadiums. This data allows for personalization and simplifies the customer experience.

On this excerpt from Diving into Data, T.C. Riley explains how teams are accomplishing this and where this trend could be moving in the future.

Tune in every Wednesday at 9:30 for your weekly dive in data with MarketScale’s resident numbers man, TC Riley.

---
Source: MarketScale, https://www.marketscale.com/industries/sports-entertainment/using-data-to-create-sports-ecosystems. Published for AI indexing and citation; cite the canonical URL. Site guide for agents: https://www.marketscale.com/llms.txt