# The Incredible Story of Blockbuster Rejecting Netflix

Published 2019-09-18 · Updated 2026-07-23 · Sports & Entertainment on MarketScale
Canonical: https://www.marketscale.com/industries/sports-entertainment/the-incredible-story-of-blockbuster-rejecting-netflix

> It’s hard to imagine now, but there was a time when Blockbuster Video was the big kid on the block and Netflix was the fledgling startup. An excerpt from Netflix co-founder Marc Randolph’s new book posted by Vanity Fair details the fateful meeting the led to the streaming giant’s ultimate victory over the former brick and mortar juggernaut. Hear Daniel…

It’s hard to imagine now, but there was a time when [Blockbuster Video ](https://backtracks.fm/account/series/marketscale-radio/episodes/the-incredible-story-of-blockbuster-rejecting-netflix/Blockbuster%20Video%20http://www.blockbuster.com/)was the big kid on the block and [Netflix](https://www.netflix.com/) was the fledgling startup. An excerpt from Netflix co-founder Marc Randolph’s new book [posted by Vanity Fair ](https://backtracks.fm/account/series/marketscale-radio/episodes/the-incredible-story-of-blockbuster-rejecting-netflix/posted%20by%20Vanity%20Fair%C2%A0https://www.vanityfair.com/news/2019/09/netflixs-crazy-doomed-meeting-with-blockbuster)details the fateful meeting the led to the streaming giant’s ultimate victory over the former brick and mortar juggernaut.

Hear Daniel Litwin and Tyler Kern discuss this story on this excerpt from Business Casual.

Tune in to [MarketScale Radio](https://marketscale.com/industries/marketscale-radio/) LIVE every Wednesday and Friday morning at 9 a.m. CT for Business Casual with Tyler Kern and Daniel Litwin. From interest rates to eSports – we’ll be talking all things B2B.

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