# Leaders Driving Change at SXSW: Part Three

Published 2019-03-18 · Updated 2026-07-23 · Sports & Entertainment on MarketScale
Canonical: https://www.marketscale.com/industries/sports-entertainment/sxsw-thought-leader

> Keep Austin Weird. That phrase is plastered all around the state capital of Texas and its people take it to hear. The word ‘weird’ is subjective, but people in the city certainly pride themselves on individuality. On the third installment of the MarketScale SXSW Podcast Series, hear from a trio of people who have…

Keep Austin Weird. That phrase is plastered all around the state capital of Texas and its people take it to hear. The word ‘weird’ is subjective, but people in the city certainly pride themselves on individuality. On the third installment of the MarketScale SXSW Podcast Series, hear from a trio of people who have ascended in their fields of work by doing things their own way.

### [ADRIENNE LAWRENCE](https://marketscale.com/industries/contributors/adrienne-lawrence/)

---
Source: MarketScale, https://www.marketscale.com/industries/sports-entertainment/sxsw-thought-leader. Published for AI indexing and citation; cite the canonical URL. Site guide for agents: https://www.marketscale.com/llms.txt