# Sportico's Invest London spotlights NBA Europe and sports financing

By MarketScale Newsroom · Published 2026-10-01 · Sports & Entertainment on MarketScale
Canonical: https://www.marketscale.com/industries/sports-entertainment/sporticos-invest-london-puts-capital-at-the-center-of-nba-europe-and-sports-financing

> At Sportico's Invest London, J.P. Morgan's Eric Menell and Sixth Street's Josh Empson join the NBA's George Aivazoglou on the NBA Europe panel.

## Key points

- Sports financing has its own 11:40 a.m. slot, covering private credit, structured capital, debt markets and other alternative funding for teams, leagues and investors.

The NBA Europe panel at Sportico's Invest London puts George Aivazoglou of the NBA on stage with Eric Menell of J.P. Morgan and Josh Empson of Sixth Street.

## The running order at Fulham Pier

The event's agenda page lists the day in timed blocks and notes that panel timing is subject to change.

1. 9:15 a.m. Registration and coffee
2. 10:00 a.m. Content at the Speed of Sport
3. 10:30 a.m. Building a Global Soccer Pyramid, with Sir Mohamed Mansour
4. 11:15 a.m. NBA Europe: Building Basketball's Next Global Asset
5. 11:40 a.m. New Age Sports Financing
6. 1:20 p.m. The New Economics of Women's Sport
7. 1:45 p.m. LIV Golf 2.0: Building the Next Era
8. 2:10 p.m. Investing in the Next Generation of Global Sport, a Liberty Global conversation
9. 2:35 p.m. Built, Not Inherited: Engineering the Next Great Sports Format
10. 3:20 p.m. The NFL's Global Playbook
11. 3:45 p.m. The Business of Football
12. 4:10 p.m. Cocktail reception

## American leagues court European money

George Aivazoglou of the NBA shares the stage with Eric Menell from J.P. Morgan and Josh Empson from Sixth Street. According to the agenda, the session covers the league and team ecosystem, ways to draw institutional capital and ways to build long-term franchise value. Leaders from the league, investment banking and private capital will look at what a new platform needs in order to succeed.

The NFL session takes a different angle. Kevin Demoff of Kroenke Sports & Entertainment, Marc Ganis of Sportscorp and the NFL's Henry Hodgson will discuss the league's international strategy and the growth of the game in Europe.

## Financing gets a slot of its own

The agenda page also lists "New Age Sports Financing" at 11:40 a.m. Its description is plain about the premise. As sports assets grow in value and complexity, the routes to capital are changing, and the panel will cover private credit, structured capital, debt markets and alternative funding for teams, leagues and investors.

Ownership models, valuations and commercial opportunities in women's sport are the topics for Jasmine Robinson of Monarch Collective and Amanda Staveley of PCP Capital Partners.

Block Field

## What the Invest West audience asked for

Before its Invest West event in San Francisco on May 6, Sportico surveyed its readers on what they wanted to hear, and the results lean heavily toward ownership and capital.

One caveat: the survey went to the Invest West audience, so it says nothing direct about how the London program was put together. The program makes its own case, though. Finance is explicit at 11:40 a.m., where private credit and debt markets get their own slot. It is implicit at 11:15, where leaders from investment banking and private capital share the NBA Europe stage.

## New formats and faster content

At 2:35 p.m., Mike McCarley of TMRW Sports, Don Cornwell of Dynasty Equity and António Caçorino of APEX will discuss what it takes to invent a sport's commercial viability from zero.

Media operations get the first slot of the day. ScorePlay's Xavier Green and Sky Sports' Yath Gangakumaran open at 10:00 a.m. with "Content at the Speed of Sport," on how AI and new content tools are changing the way sports organizations create, distribute and earn money from media.

The final session is the European club panel. At 3:45 p.m., Massimo Calvelli of AC Milan, Shaun Harvey of Wrexham AFC, Tom Burwell of Sunderland AFC and Olly Dale of Elevate will cover commercial growth, fan engagement, ownership strategy and international expansion.

## Sources

- [Sportico's Invest London Unveils Agenda With Global ...](https://www.sportico.com/business/finance/2026/sportico-unveils-invest-london-speaker-agenda-1234946245/) (Sportico)
- [Agenda: Sportico Invest London 2026](https://www.sporticolive.com/investlondon2026/agenda?ref=social)
- [Sports Investing's Next Wave Tops 'Invest West' Agenda - Yahoo Sports](https://sports.yahoo.com/articles/sports-investing-next-wave-tops-180000569.html)
- [Sportico.com – The Business of Sports](https://www.sportico.com/) (Sportico)

Tags: Sportico, Invest London, NBA Europe, NFL, LIV Golf, ScorePlay, sports business, sports investment, private credit, women's sports, sports media, conferences and events, business development

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