# NHL still expects more clarity on Texas expansion by December

By MarketScale Newsroom · Published 2026-09-23 · Sports & Entertainment on MarketScale
Canonical: https://www.marketscale.com/industries/sports-entertainment/nhl-still-expects-more-clarity-on-texas-expansion-by-december

> Gary Bettman said the NHL expects more clarity by December on a possible second team in Texas, but stressed there is no fixed timetable for a decision.

## Key points

- Cost framing varies by source: Front Office Sports put Texas expansion at about $3.5B including a new arena, while Puck Prose’s CNBC recap cited a $2B-range expansion fee.
- Bettman said expansion would require three-quarters of the Board of Governors to be comfortable with the deal, and he emphasized there’s still “a lot of work to do” and no “magic date” for a decision (Front Office Sports; Bleacher Report).

NHL commissioner Gary Bettman said the league expects to know more by December about potential expansion in Texas, but said there is no rigid timetable and no “magic date” for a decision, according to Front Office Sports and Bleacher Report.

Bettman said the league expects to know “a lot more” by December, but he also said there is no “magic date” by which expansion has to be completed, according to Bleacher Report. He described the league as working through the situation with a “wait-and-see attitude,” and said the NHL is not putting time limits on the discussions.

## Texas is the only market with a named path and a named backer

Front Office Sports reported the NHL in June chose to pursue an expansion path with billionaire Dan Friedkin in either Houston or Austin. Bettman reiterated Tuesday that the league still has plenty of work ahead before it picks between the two cities, and that expansion requires three-quarters of the governors to be comfortable with the deal, Fisher wrote.

Bettman said that if there is expansion, “three-quarters of the governors” would have to be comfortable with it, according to Front Office Sports. He also said there is no “magic date” by which something has to get done, per Bleacher Report, and described the Texas work as still having “a lot of work to do,” per Front Office Sports.

Bettman described expansion as a “multibillion-dollar transaction” that affects every club and would require three-quarters approval from the Board of Governors, according to Front Office Sports.

## The price tag is the first practical variable, and sources frame it differently

Front Office Sports put the cost of a Texas franchise at about $3.5 billion when combining the NHL expansion fee with the costs for a new arena.

Puck Prose, summarizing a CNBC interview with Bettman, reported that he said an expansion fee would be in the $2 billion range and noted that moving from 32 to 34 teams would mean dividing equity among more clubs.

> Bettman said the league expects to know “a lot more” by December, but he added there is no “magic date” for an expansion decision, according to Bleacher Report.

## A ‘wait-and-see’ stance ripples through arena procurement and media planning

Front Office Sports reported that another NHL franchise in Texas would likely require about $3.5 billion between the expansion fee and costs for a new arena.

Front Office Sports reported that the NHL is dealing with disruption in local media distribution, with teams using mixtures of over-the-air television, streaming, and cable. Bettman said the league will keep flexibility at the league level to offer clubs maximum optionality, according to Front Office Sports.

## Atlanta and Phoenix interest is real, but less structured

Front Office Sports reported that expansion interest is also running high in greater Atlanta and Phoenix, though with less defined structure from the league regarding those markets. According to Front Office Sports, Bettman and deputy commissioner Bill Daly said the other expansion candidates could soon move into more intensive feasibility studies.

On Atlanta specifically, 11Alive reported that businessman Vernon Krause said he believes his effort is close to presenting a “completed package” tied to a proposed arena development called The Gathering in Forsyth County.

Front Office Sports reported the NHL is pursuing an expansion path in Texas with billionaire Dan Friedkin in either Houston or Austin. The league has also seen interest in expansion in greater Atlanta and Phoenix, but Front Office Sports said those markets have even less defined structure from the league.

## Sources

- [Bettman: 'A Lot of Work to Do' Before NHL Expansion](https://frontofficesports.com/article/nhl-not-rushing-expansion-decision/) (Front Office Sports)
- [Gary Bettman Gives Update on NHL Expansion, Talks Decision Timeline ...](https://bleacherreport.com/articles/25502128-gary-bettman-gives-update-nhl-expansion-talks-decision-timeline-ahead-2026-27-season)
- [Gary Bettman talks on NHL expansion - Puck Prose](https://puckprose.com/gary-bettman-talks-on-nhl-expansion-01kb09z8q402)
- [NHL Commissioner Gary Bettman on possible NHL expansion](https://www.11alive.com/article/sports/nhl/nhl-commissioner-gary-bettman-atlanta-expansion-comments/85-47620ffc-4e15-4cdd-b49d-5265c40ae76e)

Tags: NHL, Gary Bettman, NHL expansion, Houston, Austin, Texas sports business, arena development, sports venue financing, media rights, local media, sports sponsorship, event operations, facility management, procurement

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