# MarketScale Sports & Entertainment 1/16/19: Building a Winner From Scratch with Wren Baker

Published 2019-01-16 · Updated 2026-07-23 · Sports & Entertainment on MarketScale
Canonical: https://www.marketscale.com/industries/sports-entertainment/marketscale-sports-entertainment-building-a-winner-from-scratch-with-wren-baker

> What does it take to build a consistent winning program? That’s the question being asked on a daily basis by everyone from athletic directors, to coaches, to business owners. Everyone wants to win, but few possess the ability to draw up the blueprint to make it happen. Since his arrival in Denton, Texas in…

What does it take to build a consistent winning program? That’s the question being asked on a daily basis by everyone from athletic directors, to coaches, to business owners. Everyone wants to win, but few possess the ability to draw up the blueprint to make it happen.

Since his arrival in Denton, Texas in July 2016, [Wren Baker](https://marketscale.com/industries/contributors/wren-baker/), Vice President and Director of Athletics at the [University of North Texas](https://meangreensports.com/), has built a program that has ascended out of the doldrums of the NCAA and onto the map. Establishing a long-term presence in the national consciousness is his next challenge, and it might prove to be more difficult than getting them there in the first place.

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