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MarketScale Mornings: Erin Patton on Building the Jordan Brand

fdsa   This week on MarketScale Mornings LIVE from the Bank of America Building in downtown Dallas hosts Tyler Kern and Daniel Litwin were joined by Erin Patton, Founder of AMPlifi Sports and former Global Director and original architect of Nike’s Jordan Brand. The three discussed building a brand, finding the humanity in marketing and how Michael Jordan…

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This week on MarketScale Mornings LIVE from the Bank of America Building in downtown Dallas hosts Tyler Kern and Daniel Litwin were joined by Erin Patton, Founder of AMPlifi Sports and former Global Director and original architect of Nike’s Jordan Brand. The three discussed building a brand, finding the humanity in marketing and how Michael Jordan changed sports marketing.

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SBJ's Tech Awards: Winners Span Data, Performance, Fan Access

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  • 01Navigate's projections, published by Sports Business Journal on June 12, 2026, estimated pre-tournament what naming-rights sponsors would forgo in media exposure during the World Cup.
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Pollstar names winners of 2026 Excellence in Concessions Awards

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