# MarketScale Mornings: Erin Patton on Building the Jordan Brand

Published 2019-08-16 · Updated 2026-03-26 · Sports & Entertainment on MarketScale
Canonical: https://www.marketscale.com/industries/sports-entertainment/marketscale-mornings-erin-patton-on-building-the-jordan-brand

> fdsa   This week on MarketScale Mornings LIVE from the Bank of America Building in downtown Dallas hosts Tyler Kern and Daniel Litwin were joined by Erin Patton, Founder of AMPlifi Sports and former Global Director and original architect of Nike’s Jordan Brand. The three discussed building a brand, finding the humanity in marketing and how Michael Jordan…

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This week on MarketScale Mornings LIVE from the Bank of America Building in downtown Dallas hosts [Tyler Kern](https://marketscale.com/industries/contributors/tyler-kern/) and [Daniel Litwin](https://marketscale.com/industries/contributors/daniel-litwin/) were joined by [Erin Patton](https://marketscale.com/industries/contributors/erin-patton/), Founder of AMPlifi Sports and former Global Director and original architect of [Nike’s Jordan Brand](https://www.nike.com/us/en_us/c/jordan). The three discussed building a brand, finding the humanity in marketing and how Michael Jordan changed sports marketing.

Bringing thought leadership to your morning routine, MarketScale Mornings will keep you informed with industry experts on the latest trends, events and news in B2B.

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