# Looking at the Future of AR and VR at AWE 2019

Published 2019-05-29 · Updated 2026-03-26 · Sports & Entertainment on MarketScale
Canonical: https://www.marketscale.com/industries/sports-entertainment/looking-at-the-future-of-ar-and-vr-at-awe-2019

> Photos courtesy of AWE 2019- Kelsey Floyd By now, the business applications for AR/VR have permeated almost every industry. This week an estimated 7,000-plus attendees attendees are expected to experience AWE 2019 in Santa Clara, Calif., one of the AR/VR world’s most important annual events. Day one of the event was full of different presentations…

*Photos courtesy of AWE 2019- Kelsey Floyd*

By now, the business applications for AR/VR have permeated almost every industry. This week an estimated 7,000-plus attendees attendees are expected to experience AWE 2019 in Santa Clara, Calif., one of the AR/VR world’s most important annual events.

Day one of the event was full of different presentations and discussions on the way retailers, entertainment companies, and other businesses can use augmented and virtual reality to enhance their offerings and customer experience.

The show runs until May 31, and the full agenda can be seen [here](https://www.awexr.com/usa-2019/agenda).

Stay tuned for more updates from the event, and for the latest Pro AV news head to our [industry page](https://marketscale.com/industries/pro-av/)!

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