Skip to content
MarketScale
Demo
‹ Back to IndustriesSports & Entertainment

Listen: ESPN Is Developing A New App

ESPN is looking to take their game to the next level and provide streaming services to their audience. The popular sports network will be launching a sports live streaming app that will provide subscribers with access to thousands of live events. Robert Iger said, “Users will also enjoy an increasingly personalized experience as the…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

Share
Listen: ESPN Is Developing A New App

Get featured

Want to get featured in MarketScale Sports & Entertainment?

Create a free MarketScale workspace and get your company's expertise featured across our Sports & Entertainment coverage. No credit card, no demo required.

Request an invite


ESPN is looking to take their game to the next level and provide streaming services to their audience. The popular sports network will be launching a sports live streaming app that will provide subscribers with access to thousands of live events. Robert Iger said, “Users will also enjoy an increasingly personalized experience as the app blends explicit choices with implicit behavior to curate a unique mix of specific, relevant content tailored to the taste of each individual user.” With many TV networks focusing on their digital offering ESPN is finally stepping up to the plate.

Your experts belong here

Every story in MarketScale Sports & Entertainment starts with a company putting its venue operators, production crews, and partnership teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Rights holders and partners back the operators they know, and coverage is how they get to know yours.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Sports & Entertainment Insights

Get new expert content in your inbox.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Sports & Entertainment expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your venue operators, production crews, and partnership teams into the articles, video, and social content Sports & Entertainment buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Sports & Entertainment Insights

Two mega-mergers are redrawing the map of European television production and distribution

Two mega-mergers are redrawing the map of European television production and distribution

Two significant mergers in the European TV industry, involving Banijay-All3Media and Sky-ITV, have recently been completed. These deals are reshaping television production and distribution across Europe at an unprecedented rate.

  • 01The mergers involve significant players like Banijay, All3Media, Sky, and ITV.
  • 02These mergers are expected to concentrate TV production and distribution power in Europe.
  • 03The deals closed within a few weeks of each other.

Aug 12, 2026

Britain cleared the $110 billion Paramount-Warner deal. A March 2027 trial now sets the timeline.

Britain cleared the $110 billion Paramount-Warner deal. A March 2027 trial now sets the timeline.

The UK Competition and Markets Authority cleared Paramount Skydance's $110 billion acquisition of Warner Bros. Discovery at Phase 1 in August 2026, with 66 jurisdictions now approved. A US antitrust trial scheduled for March 2027 is the binding constraint on deal closure, set for June 2027, as state attorneys general and the Writers Guild challenge the merger.

  • 01Litigation in US District Court (trial March 2027) is the binding constraint on deal closure, not regulatory approvals from 66 jurisdictions
  • 02The merged company would become the largest distributor in the UK but faces competition from Universal, Disney, Sony, Netflix, Apple, and Amazon Prime
  • 03Deal closing is held until June 2027 pending resolution of suits filed by 12 state attorneys general and the Writers Guild of America

Aug 6, 2026

Cvent's $1 billion AI bet aims to collapse the fragmented event tech stack into one platform

Cvent's $1 billion AI bet aims to collapse the fragmented event tech stack into one platform

Cvent has announced a $1 billion investment in AI-driven product development aimed at creating a cohesive platform for event and meeting management. The initiative seeks to streamline the current fragmented event technology stack. With a focus on AI, Cvent plans to introduce an integrated platform that simplifies and enhances the organization of events.

  • 01Cvent is investing $1 billion in AI-driven product development for a unified event management platform.
  • 02The initiative aims to simplify the fragmented event technology stack into a single solution.
  • 03Cvent's new platform focuses on integrating AI to enhance event and meeting management.

Aug 2, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

For Sports & Entertainment teams

See how Sports & Entertainment teams use MarketScale →

Events & Onsite Capture

Explore Channels

Industry news, analysis, and expert perspectives

Professional AV›Engineering & Construction›Education Technology›Healthcare›Energy›Software & Technology›Retail›Business Services›Industrial IoT›Sports & Entertainment›Transportation›Sciences›Building Management›Food & Beverage›Architecture & Design›Hospitality›Marketing Tech›
Keep exploring

More from Sports & Entertainment

Sports & Entertainment hubMore expert Sports & Entertainment coverage.Explore →Events & Onsite CaptureCapture the venue and the moment.Explore →BosePro audio in live venues.Explore →State of B2B Video EditingBenchmarks for editing at scale.Explore →

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512