# Listen: Building Stronger Brand Partnerships with John Alper

Published 2018-02-09 · Updated 2026-07-23 · Sports & Entertainment on MarketScale
Canonical: https://www.marketscale.com/industries/sports-entertainment/listen-building-stronger-brand-partnerships-john-alper

> On today’s podcast, we get to talk with John Alper, the Chief Sales Officer with the Frisco RoughRiders. We discuss some of the challenges in developing brand partnerships, the different entertainment expectations between the “Big 5” sports leagues and minor league franchises, and the changes that legalized sports gambling could bring to professional sports…

On today’s podcast, we get to talk with John Alper, the Chief Sales Officer with the Frisco RoughRiders. We discuss some of the challenges in developing brand partnerships, the different entertainment expectations between the “Big 5” sports leagues and minor league franchises, and the changes that legalized sports gambling could bring to professional sports franchises.

For more information on the Frisco Roughriders be sure to check out their

[website!](http://www.milb.com/index.jsp?sid=t540)

Also, for the latest videos, articles, and podcasts in the world of sports, be sure to subscribe to our publications below.

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