# How Media Companies Can Win Big with New NIL Rules

Published 2021-09-15 · Updated 2026-03-26 · Sports & Entertainment on MarketScale
Canonical: https://www.marketscale.com/industries/sports-entertainment/how-media-companies-can-win-big-with-new-nil-rules

> The newly introduced NIL rules in college athletics are opening up opportunities for stand out athletes to capitalize on their fame and a notorious name in sports wants to take full advantage. ESPN-defector Colin Cowherd continues to add new contributors to his podcast network, The Volume. Cowherd has given Alabama quarterback Bryce Young his own…

The newly introduced NIL rules in college athletics are opening up opportunities for stand out athletes to capitalize on their fame and a notorious name in sports wants to take full advantage. ESPN-defector Colin Cowherd continues to add new contributors to his podcast network, The Volume. Cowherd has given Alabama quarterback Bryce Young his own show on his podcast network, in addition to adding four new Notre Dame players to a college sports podcast, Inside The Garage. We asked Sam Thompson of Progress Partners how media companies should strategize to get in early on this trend.

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