# A Guide to Super Bowl LIII Commericals

Published 2019-01-31 · Updated 2026-03-26 · Sports & Entertainment on MarketScale
Canonical: https://www.marketscale.com/industries/sports-entertainment/guide-super-bowl-53-commericals

> Have The Slots Gotten Too Expensive? Coca-Cola will not run an ad during the Super Bowl this year. Instead the iconic beverage company will show a commercial before the game starts. Ads during the big game on CBS this year will cost up to $5.3 million. Before kickoff, they are reportedly half of that. According to…

### Have The Slots Gotten Too Expensive?

[Coca-Cola](https://us.coca-cola.com/) will not run an ad during the Super Bowl this year. Instead the iconic beverage company will show a commercial before the game starts. Ads during the big game on CBS this year will cost up to $5.3 million. Before kickoff, they are reportedly half of that. According to Coca-Cola, its commercial before the Super Bowl will focus on diversity. The ad will feature cartoon characters telling viewers that the drink is “for everyone.”

### The Super Bowl Is Too Big For Controversy

Ad Acreage Holdings, a U.S. marijuana company, says [CBS](https://www.cbs.com/) rejected its 30-second commercial. George Allen, president of Acreage Holdings, said the ad doesn’t focus on its products but shows how medical marijuana has helped people deal with pain. The company will publish a 60-second version of the ad on its website. Allen said his company was willing to spend up to $5 million on a spot during this year’s big game.

### A Prime Example of Amazon Having Fun

You would be hard pressed to find a more successful company than [Amazon](https://www.amazon.com) but that doesn’t mean even they can’t poke fun at some ideas that haven’t worked. The commercial starts out with people discussing the [Alexa microwave](https://www.amazon.com/AmazonBasics-Microwave-Small-Works-Alexa/dp/B07894S727), which is a real product, before “pitching” ideas that wouldn’t get people excited for voice activated appliances.

For the latest news, videos, and podcasts in the **Sports & Entertainment Industry**, be sure to subscribe to our industry publication.

**Follow us on social media for the latest updates in B2B!**

Twitter – [@SportsEntMKSL](https://twitter.com/SportsEntMKSL)

Facebook – [facebook.com/marketscale](http://facebook.com/marketscale)

LinkedIn – [linkedin.com/company/marketscale](http://linkedin.com/company/marketscale)

---
Source: MarketScale, https://www.marketscale.com/industries/sports-entertainment/guide-super-bowl-53-commericals. Published for AI indexing and citation; cite the canonical URL. Site guide for agents: https://www.marketscale.com/llms.txt