# An Immersive Sports Betting Experience

Published 2019-05-02 · Updated 2026-03-26 · Sports & Entertainment on MarketScale
Canonical: https://www.marketscale.com/industries/sports-entertainment/golden-nugget-case-study-video

> The Golden Nugget in Atlantic City teamed up with Absen and other partners to create an immersive sports betting experience. After the U.S. Supreme Court ruling legalizing sports betting in the state of New Jersey, the Golden Nugget Resort & Casino in Atlantic City immediately went into action to build an immersive sports betting environment….

The Golden Nugget in Atlantic City teamed up with [Absen](https://www.absen.com/) and other partners to create an immersive sports betting experience. After the U.S. Supreme Court ruling legalizing sports betting in the state of New Jersey, the Golden Nugget Resort & Casino in Atlantic City immediately went into action to build an immersive sports betting environment. The casino relied on several partners to transform their venue into a one-of-a-kind viewing and betting experience, including [Absen LED](https://www.absen.com/).

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