# German Football Approves Virtual Hybrid LED Ad Technology

Published 2018-03-15 · Updated 2026-03-26 · Sports & Entertainment on MarketScale
Canonical: https://www.marketscale.com/industries/sports-entertainment/german-football-approves-virtual-hybrid-led-ad-technology

> Germany’s Bundesliga soccer league is moving toward integrating live in-game advertising technology into their broadcasts. The Virtual Hybrid LED solution virtually offers personalized perimeter content to different international audiences without altering what is seen by domestic fans. This new technology has the power to impact every commercial aspect of the sport. Read more at AV…

Germany’s Bundesliga soccer league is moving toward integrating live in-game advertising technology into their broadcasts. The Virtual Hybrid LED solution virtually offers personalized perimeter content to different international audiences without altering what is seen by domestic fans. This new technology has the power to impact every commercial aspect of the sport.

Read more at [AV Magazine](https://www.avinteractive.com/news/displays/german-football-approves-virtual-hybrid-led-ad-technology-14-03-2018/)

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