# Exploring Biometric Applications in Venues and Stadiums

By Ben Thomas · Published 2023-12-07 · Updated 2026-06-08 · Sports & Entertainment on MarketScale
Canonical: https://www.marketscale.com/industries/sports-entertainment/exploring-biometric-applications-in-venues-and-stadiums
Creator hub: Pro AV Today

> Security leaders are reckoning with public skepticism as biometric technology reshapes how venues manage access and protect attendees

## Key points

- Biometrics are changing security approaches in venues.
- Public skepticism towards biometrics needs addressing.
- Education is key to overcoming fears about new technology.

Block Field

In this episode of ["Pro AV Today"](https://marketscale.com/shows/pro-av-today/), host [Ben Thomas](https://www.linkedin.com/in/benthomasproav/) talks with **Jeff Boehm** from [**Wicket**](https://www.wicketsoft.com/) about biometrics in venues and stadiums. The discussion focuses on how this technology is influencing security and access control, while addressing public concerns and misconceptions.

Recap:

**Jeff Boehm** highlights the need to clear up misunderstandings about biometrics. He points out that people often fear new technologies due to negative stories or a lack of understanding. "There's a lot of uncertainty…and if there's ever any negative stories about it, they gravitate towards that," Jeff explains. His main message is to educate people about the safety and benefits of biometrics.

There's a lot of uncertainty…and if there's ever any negative stories about it, they gravitate towards that.— Jeff Boehm

Privacy is a large focus in the conversation. Boehm discusses how certain biometric tech (such as **Wicket**'s technology) is optional. "It is 100% opt-in. Users have to opt into it, and they can opt out at any time," he says. This approach helps build trust with users by giving them control over their data.

It is 100% opt-in. Users have to opt into it, and they can opt out at any time.— Jeff Boehm

Jeff also talks about how biometrics can improve experiences at stadiums. For example, facial recognition can make entering stadiums and buying things quicker and smoother. He shares success stories from venues like the **Cleveland Brown Stadium**, where fans have appreciated the convenience of the technology.

Looking ahead, Jeff sees biometrics becoming more common and useful in various areas, not just for security but for making everyday tasks easier and faster. He emphasizes the importance of using biometric data responsibly to maintain user trust.

Tags: access control, biometrics, identity, Verification, Wicket

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