# Creating the “Siri” of Fantasy Football

Published 2020-09-21 · Updated 2026-07-23 · Sports & Entertainment on MarketScale
Canonical: https://www.marketscale.com/industries/sports-entertainment/creating-the-siri-of-fantasy-football

> Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week, host Tyler Kern will chat with the leaders, marketers and innovators that are powering sports into the future. It has been an unusual year for the NFL but something that is 100% guaranteed is the fact that sports fans will…

Welcome to [Salary Capped](https://marketscale.com/industries/podcast-network/salary-capped/), presented by [MarketScale](https://marketscale.com/industries/sports-and-entertainment/), where we explore the intersection of business and sports. Each week, host [Tyler Kern](https://marketscale.com/industries/contributors/tyler-kern/) will chat with the leaders, marketers and innovators that are powering sports into the future.

It has been an unusual year for the NFL but something that is 100% guaranteed is the fact that sports fans will need a little help with fantasy football lineups. How do you begin to predict such an unpredictable season?

[Tyler Kern](https://marketscale.com/industries/contributors/tyler-kern/) sat down with young entrepreneur [Ari Salsberg](https://www.linkedin.com/in/ari-salsberg-924845182/), creator of the “[Siri](https://justaskfelix.com/)” of fantasy football: [Felix](https://justaskfelix.com/). The startup uses an SMS-based AI-powered chatbot that helps people get fantasy football advice using data-driven algorithms and advanced ranking techniques. Put simply, Felix can answer your fantasy questions via a text message. Listen as Salsberg breaks down the impact this service could have on the fun and money around fantasy football.

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