# College Football Leverages Smart Camera Tech for a Competitive Edge

Published 2021-08-30 · Updated 2026-03-26 · Sports & Entertainment on MarketScale
Canonical: https://www.marketscale.com/industries/sports-entertainment/college-football-leverages-smart-camera-tech-for-a-competitive-edge

> The college football season is now upon us, but it’s not enough to have the best talent in the country. Increasingly, coaches depend on technology and infinite data and analytics to get every insight and competitive advantage they can find. We touched base with Matt Mueller from Hudl on how smart camera technology is powering…

Block Field

The [college football season](https://www.espn.com/college-football/story/_/id/32082434/college-football-preseason-bowl-projections-every-game-including-playoff) is now upon us, but it’s not enough to have the best talent in the country. Increasingly, coaches depend on technology and infinite data and analytics to get every insight and competitive advantage they can find. We touched base with [Matt Mueller](https://www.linkedin.com/in/mattdmueller) from [Hudl](https://www.hudl.com/) on how smart camera technology is powering live-streaming, analytics and scouting in sports, across all levels of the game.

[Smart cameras](https://www.hudl.com/products/focus) help provide coaches with more access to data than ever, but what is the data they will receive?

How will smart cameras change the way coaches recruit and evaluate talent during the recruiting process?

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