# Cinemark CEO Doesn’t Thinks AMC’s Release Deal Will Disrupt Exhibition Ecosystem: Business Casual

Published 2020-08-11 · Updated 2026-03-12 · Sports & Entertainment on MarketScale
Canonical: https://www.marketscale.com/industries/sports-entertainment/cinemark-ceo-doesnt-thinks-amcs-release-deal-will-disrupt-exhibition-ecosystem

> Powered by RedCircle Since the coronavirus pandemic swept the globe, movie theaters have had to shut their doors. As a result, theaters are taking a second look at their relationship with production companies. For AMC and Universal, that means shortening the time a film is in theaters, and sharing the revenue once it turns to…

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Since the coronavirus pandemic swept the globe, movie theaters have had to shut their doors. As a result, theaters are taking a second look at their relationship with production companies. For AMC and Universal, that means shortening the time a film is in theaters, and sharing the revenue once it turns to in-home streaming. Cinemark CEO, Mark Zoradi, comments on the adverse effects this brief run time could mean for a film’s earnings and the cinema profit funnel at large.

Tyler Kern and Daniel Litwin, hosts of [Business Casual](https://marketscale.com/industries/podcast-network/business-casual/), consider Zoradi’s comment in context with how viewers are consuming media today. As at-home streaming becomes the norm and the preference, going to the theater becomes a niche experience. Perhaps a shortened theater run may ultimately help drive demand and get people in theater seats.

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