# Business Casual: The NCAA Opens the Door for Athletes to be Compensated

Published 2019-10-31 · Updated 2026-07-23 · Sports & Entertainment on MarketScale
Canonical: https://www.marketscale.com/industries/sports-entertainment/business-casual-the-ncaa-opens-the-door-for-athletes-to-be-compensated

> The NCAA voted unanimously to allow its players to financially benefit from the use of their image, likeness, and name. This vote comes after the governing body of college sports fought against a similar law being passed in California. Why the change and what are the greater implications for college athletics? Tyler Kern and…

The [NCAA](https://www.ncaa.com/) voted unanimously to allow its players to financially benefit from the use of their image, likeness, and name. This vote comes after the governing body of college sports fought against a similar law being passed in California.

Why the change and what are the greater implications for college athletics? Tyler Kern and Daniel Litwin were joined by [Gerry Mecca](https://marketscale.com/industries/contributors/gerry-mecca/) to breakdown these questions from the perspective of the schools and the athletes.

Tune in to MarketScale Radio LIVE every Wednesday and Friday morning at 9 a.m. CT for Business Casual with Tyler Kern and Daniel Litwin. From interest rates to esports – we’ll be talking all things B2B.

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