# Behind the Screens with the Dallas Stars: The Star Away From the Ice

Published 2019-03-25 · Updated 2026-07-23 · Sports & Entertainment on MarketScale
Canonical: https://www.marketscale.com/industries/sports-entertainment/behind-the-screens-with-the-dallas-stars-the-star-away-from-the-ice
Creator hub: Behind the Screens

> It takes an entire team of people to create the atmosphere that the Dallas Stars produce each night. Still, there is a face of the operation, and that is Celena Rae. The anthem singer and in-game host appears frequently during each event and is perhaps the busiest person in the organization on game day….

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It takes an entire team of people to create the atmosphere that the [Dallas Stars](https://www.nhl.com/stars) produce each night. Still, there is a face of the operation, and that is [Celena Rae](https://marketscale.com/industries/contributors/celena-rae/).

The anthem singer and in-game host appears frequently during each event and is perhaps the busiest person in the organization on game day. After she puts the mic down following the national anthem, she picks it right back up again to host games at intermission and conduct several hits from the stands between whistles.

After 14 years with the [Stars](https://www.nhl.com/stars), nothing is too daunting for [Rae](https://marketscale.com/industries/contributors/celena-rae/) at this point, including her [90-second race against the clock from the ice to the concourse during intermission](https://marketscale.com/industries/sports-and-entertainment/behind-screens-dallas-stars-hockey-fastest-celena-ray/). Even if it requires sprinting, it is all in the name of fun for the fans.

“We got one of the greatest compliments from our [President, Jim Lites,](https://en.wikipedia.org/wiki/Jim_Lites) one year,” Rae recalled. “He said no matter what is going on on the ice, our fans still have a good time.”

Singing is what brought [Rae](https://marketscale.com/industries/contributors/celena-rae/) to the Stars back in 2004-05 when she had recently made a run to the semi-finals of the hit TV show American Idol. Now, she is still renowned for her vocal chords but has developed a relationship with fans because of her ability to create a fun atmosphere around the gags and games the team conducts between periods.

“Having [Celena](https://marketscale.com/industries/contributors/celena-rae/) as an arena personality is great, because in the situation where we’re down three goals she can convey a positivity, a smiling face, some enthusiasm through an intermission game so we can keep some positivity up even in what may seem like an imminent loss,” Senior Manager of Game Presentation [Jason Danby](https://marketscale.com/industries/contributors/jason-danby/) said.

Perhaps the most visible member of the [Dallas Stars](https://www.nhl.com/stars) that does not lace up a pair of skates every night, [Rae](https://marketscale.com/industries/contributors/celena-rae/) is still smiling and singing, no matter what happens on the ice around her, something not lost on the fans.

### [CATCH UP ON ALL OF THE EPISODES!](https://marketscale.com/industries/sports-and-entertainment/how-the-dallas-stars-became-an-entertainment-company/)

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