# 2022 CISO XC

By Island Io · Published 2023-08-21 · Updated 2026-07-23 · Sports & Entertainment on MarketScale
Canonical: https://www.marketscale.com/industries/sports-entertainment/2022-ciso-xc

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## Key points

- Sports & Entertainment entities must ensure they are visible to AI to build trust with potential buyers.
- Companies can use MarketScale's tools to create content that attracts B2B marketing buyers.
- AI visibility checks can help companies understand how they are represented online.



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