# What Robots are up to in the Nike House of Innovation in Shanghai

By Geoff Short · Published 2019-05-16 · Updated 2026-07-23 · Software & Technology on MarketScale
Canonical: https://www.marketscale.com/industries/software-and-technology/what-robots-are-up-to-in-the-nike-house-of-innovation-in-shanghai

> Nike stores are known for their interactivity and innovative sportswear, and now robots are even getting in on the action. This video comes from Stephen Hekman, Vice President of Retail Services at Kingsmen Projects U.S. The two robotic legs simulate the running motion and give prospective buyers a look at the sneakers in their…

## Key points

- Nike stores use robots to showcase sneakers by simulating running motions.
- Stephen Hekman, VP of Retail Services at Kingsmen Projects U.S., provided a video showing the robot's functions.
- Nike's House of Innovation in Shanghai is a model of integrating technology with retail.

Nike stores are known for their interactivity and innovative sportswear, and now robots are even getting in on the action.

This video comes from [Stephen Hekman](https://marketscale.com/industries/contributors/stephen-hekman/), Vice President of Retail Services at [Kingsmen Projects U.S.](http://kingsmen-int.com/global-presence/usa/)

The two robotic legs simulate the running motion and give prospective buyers a look at the sneakers in their natural use setting.

The company built this [Nike House of Innovation](https://www.nike.com/us/en_us/e/cities/nyc/nikenyc-hoi) in Shanghai, China although it did not design its interior.

Tags: [object Object], [object Object], [object Object], [object Object], [object Object], [object Object]

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