# The Value of Cross Industry Partnerships in B2B

By Ben Thomas · Published 2023-08-30 · Updated 2026-04-03 · Software & Technology on MarketScale
Canonical: https://www.marketscale.com/industries/software-and-technology/the-value-of-cross-industry-partnerships

> Join host Ben Thomas on this episode of Pro AV Today for a discussion on “The Value of Cross Industry Partnerships” with panelists from Steelcase, Logitech, and Microsoft. This episode promises to be a masterclass in understanding the untapped potential and transformative power of collaborations that cross traditional industry boundaries. Our panel features a star-studded…

## Key points

- Join host Ben Thomas on this episode of Pro AV Today for a discussion on “The Value of Cross Industry Partnerships” with panelists from Steelcase, Logitech, and Microsoft.
- This episode promises to be a masterclass in understanding the untapped potential and transformative power of collaborations that cross traditional industry boundaries.
- Our panel features a star-studded…

Block Field

Join host [Ben Thomas](https://www.linkedin.com/in/benthomasproav/) on this episode of [Pro AV Today](https://marketscale.com/shows/pro-av-today/) for a discussion on “The Value of Cross Industry Partnerships” with panelists from [Steelcase](https://www.steelcase.com/), [Logitech](https://www.logitech.com/en-us/business.html), and [Microsoft](https://www.microsoft.com/en-us/microsoft-teams/enterprise). This episode promises to be a masterclass in understanding the untapped potential and transformative power of collaborations that cross traditional industry boundaries.

**Our panel features a star-studded lineup of professionals who have actively participated in these inter-industry partnerships:**

[Christina Vernon](https://www.linkedin.com/in/christina-vernon-81416210/) from Steelcase offers a unique lens on how the furniture manufacturing sector is evolving through tech-forward partnerships.

[Rishi Kumar](https://www.linkedin.com/in/rishi-kumar-bay-area/) from Logitech brings his experience in hardware and software convergence, exploring how Logitech’s partnerships have led to the development of innovative products.

[Jimmy Vaughn](https://www.linkedin.com/in/jimmyvaughan/) from Microsoft will shed light on how the software giant is leveraging its ecosystem to build solutions that have a far-reaching impact across various sectors.

**The discussion dives deep into:**

– How partnerships spark innovation by merging different but complementary skill sets and technologies.

– The ways in which these collaborations are redefining user experiences, offering more tailored solutions that speak to the unique needs of various industries.

– How the future is set to bring even more of these collaborative endeavors.

—

Tune in above to watch the full discussion

Tags: collaboration, LogiTech., manufacturers, microsoft, partnerships, Stelcase

---
Source: MarketScale, https://www.marketscale.com/industries/software-and-technology/the-value-of-cross-industry-partnerships. Published for AI indexing and citation; cite the canonical URL. Site guide for agents: https://www.marketscale.com/llms.txt