Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

The Global BOPIS Market

Buy Online, Pick Up In Store (BOPIS) is rapidly transforming retail operations in the U.S., with consumers spending over $95 billion on this model in 2022. Despite its current scale, BOPIS only represents 9% of e-commerce sales, suggesting considerable potential for growth. The market is projected to surpass $700 billion globally by 2027.

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

Promoted content from Position Imaging on MarketScale.

By Software And Technology ·
Share

Key takeaways

01

BOPIS is a key trend in U.S. retail, with $95 billion spent in 2022.

02

BOPIS represents just 9% of e-commerce, showing growth potential.

03

The global BOPIS market could exceed $700 billion by 2027.

Get featured

Want to get featured in MarketScale Software & Technology?

Create a free MarketScale workspace and get your company's expertise featured across our Software & Technology coverage. No credit card, no demo required.

Request an invite

 
Buy Online, Pick Up In Store, or BOPIS, is a retail revolution sweeping across the U.S., underscoring a key trend in consumer habits. With shoppers having spent over $95 billion via BOPIS in 2022, it’s clear this is not just a minor blip on the retail radar. What’s even more striking is that this only amounts to 9% of all e-commerce sales, indicating massive growth potential. The global BOPIS market, in fact, is expected to surge past $700 billion by 2027.

Driving Efficiency: The Power of Technology

Given that the U.S. represents the largest pickup economy worldwide, it’s evident that retailers need cutting-edge tools and technology to streamline and enhance the in-store pickup experience. As of today, two-thirds of all U.S. retail chains offer click-and-collect services, reflecting the increasing demand for the fusion of online convenience and traditional in-store collection.

Shaping the Future: Innovative Solutions by Position Imaging

That’s where Companies like Position Imaging come in. With a catalogue of pioneering products in development, their solutions aim to create a frictionless, self-service-based BOPIS experience for U.S. consumers. The end goal is clear – decrease customer wait times, seamlessly integrate with retailers’ point-of-sale and order management systems and, consequently, create a smoother, more efficient purchase journey for customers.

Conclusion: Embrace the BOPIS Revolution

In an age where retail competition is fierce, embracing BOPIS not only aligns retailers with current consumer trends but also prepares them for the future. As we inch closer to 2027, the question that begs to be asked is not whether BOPIS will become the norm, but rather, who will lead in delivering the premium, friction-free BOPIS experience that consumers demand.

Part of this channel

Position Imaging

News, updates, and expert insights from Position Imaging.

Visit the channel

Your experts belong here

Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Buyers ask AI engines who to consider, and published expert answers are what those engines cite.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

SA
Software And Technology

Follow Software & Technology Insights

Get new expert content in your inbox.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Software & Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your solutions engineers, product teams, and customer engineers into the articles, video, and social content Software & Technology buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Software & Technology Insights

Dreamforce 2026 goes all-in on AI agents, but ROI numbers are still missing

Pre-event materials cited include no customer-reported ROI, adoption metrics, or cost-to-run figures for Agentforce. The main keynote is Sept. 15, 2026. UC Today says Dreamforce runs Sept. 15-17 at Moscone, with a free Salesforce+ virtual program Sept. 15-18.

  • 01The sources set an expectation gap: Dreamforce 2026 messaging leans on “agentic” adoption, but the pre-event materials cited here include no customer ROI figures or cost-to-run numbers for Agentforce, so procurement and operations teams should arrive with measurement and cost-accounting questions ready (per UC Today).
  • 02UC Today lists Dreamforce 2026’s published scale as 1,600+ breakout sessions, 50+ keynotes, 150+ hands-on trainings and demos, and 240+ community roundtables, plus one-to-one sessions with Agentforce and Slack product experts.
  • 03The pass price gap, $1,899 “Last Chance” vs $2,299 full price, is a practical benchmark for budgeting onsite attendance against free Salesforce+ virtual access (per UC Today).

Sep 6, 2026

AI could raise enterprise IT costs by as much as 75% in less than a decade

AI could raise enterprise IT costs by as much as 75% in less than a decade

Bain & Company projects AI could raise enterprise IT costs by as much as 75% in less than a decade. Procurement and IT teams will feel it first. The impact shows up in vendor contracts, capacity planning, and governance workflows.

  • 01A 75% IT cost lift is no longer a scare number, it is becoming a budgeting baseline once security, data movement, and talent are counted (Bain via CIO Dive).
  • 02For firms standardizing on AI agents, contract language is shifting toward reliability and control artifacts, not model brand names (KPMG certification coverage via CIO Dive).
  • 03Infrastructure availability is turning into a scheduling problem, not a procurement event, with Dell citing a $95B AI backlog that can push deployments into future quarters (CIO).

Sep 5, 2026

CDK puts its built-in CDP inside dealership workflows, not behind another login

CDK puts its built-in CDP inside dealership workflows, not behind another login

CDK announced a built-in customer data platform for its Dealership Xperience platform ahead of NADA Show 2026, where it will be formally introduced. It unifies data across systems into a single profile with AI summaries inside existing workflows. No extra login.

  • 01CDK is betting a CDP that ships inside the dealer platform shifts the “customer 360” problem from data ingestion to adoption where advisors and sales reps already work.
  • 02CDK’s promise of benchmarks and metrics (lease loyalty, months between repair orders) makes CDP value easier to verify, if dealers align definitions and data-quality rules first.
  • 03For groups planning Open API integrations, if the CDP becomes where identity is resolved, integration specs shift from “move data” to policy work: match rules, householding, and record permissions.

Sep 5, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

SA
Software And Technology

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512