# Synergy in Action: Brad Barton on the Collaborative Essence of Applied Digital’s Culture

By Software And Technology · Published 2023-01-01 · Updated 2026-06-22 · Software & Technology on MarketScale
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Creator hub: Applied Digital

> Brad Barton, EVP of Real Estate Development at Applied Digital, articulates the core of the company’s culture as deep collaboration aimed at achieving common goals. He highlights the unique aspect of Applied Digital, which includes a multitude of subject matter experts. These experts, according to Barton, must synergize their diverse skills and knowledge to effectively…

## Key points

- Brad Barton highlights the culture of deep collaboration at Applied Digital.
- The company values the synergy of diverse expertise among its subject matter experts.
- Team unity and alignment towards common goals are crucial in Applied Digital's operations.

Brad Barton, EVP of Real Estate Development at Applied Digital, articulates the core of the company’s culture as deep collaboration aimed at achieving common goals. He highlights the unique aspect of Applied Digital, which includes a multitude of subject matter experts. These experts, according to Barton, must synergize their diverse skills and knowledge to effectively deliver the company’s products. He points out the enjoyable and challenging aspect of aligning everyone towards a shared objective, emphasizing the significance of unity in direction and purpose. This approach to teamwork, as described by Barton, is not just about working alongside each other but about merging distinct expertise to create something greater, reflecting the collaborative spirit that drives Applied Digital.

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