Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

Marathon Digital – Applied Digital’s Flexible and Innovation Partnership

Jim Crawford from Marathon shares insights on the partnership with Applied Digital, highlighting their professionalism and flexibility in the Bitcoin mining industry. This collaboration allows Marathon to focus on strategic initiatives while leveraging Applied's operational excellence.

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

Promoted content from Applied Digital on MarketScale.

By Software And Technology ·
Share

Key takeaways

01

Jim Crawford praises Applied Digital as a best-in-class site operator.

02

Applied's professionalism and flexibility enable Marathon to focus on other initiatives.

03

Marathon benefits from Applied’s consistent operations and hash rate stability.

Get featured

Want to get featured in MarketScale Software & Technology?

Create a free MarketScale workspace and get your company's expertise featured across our Software & Technology coverage. No credit card, no demo required.

Request an invite

Jim Crawford, the Chief Operating Officer at Marathon, praises Applied as a best-in-class site operator. He appreciates Applied’s professionalism, flexibility, and willingness to work on special projects. By partnering with Applied, Marathon is able to focus on other initiatives and allocate internal resources more effectively. Crawford believes that Applied’s consistent operations and stability of the hash rate bring value to their organization.

Introduction: In the rapidly evolving world of Bitcoin mining, partnerships with reliable and forward-thinking operators are crucial for industry players seeking to gain a competitive edge. One such company that has proven its worth as a best-in-class site operator is Applied. As the Chief Operating Officer at Marathon, a large publicly traded miner operating globally, I have come to appreciate the unique value that Applied brings to our organization. Their operational professionalism and flexibility make them an indispensable partner in the mining industry.

Driving Innovation through Technology Stack: Marathon’s focus on innovation is evident in our approach towards developing our own pool, firmware, and hardware. This commitment aligns perfectly with Applied’s ethos as they not only run their own pool but also develop their own firmware – an initiative that sets them apart from most other miners. By leveraging these proprietary technologies at scale, we can consistently achieve incremental productivity gains that provide us with a strategic advantage over competitors.

Collaborative Approach: When initially engaging with Applied, our intention was to work with third-party partners who specialize in hosting while we focused on mining expertise. However, what set Applied apart was their forward-thinking approach to securing optimal facilities for operating ASIC units. This collaborative relationship allowed us to benefit from their operational professionalism while focusing our internal resources on other essential initiatives.

Flexibility Fuels Experimentation: The willingness of Applied to step beyond traditional mining operations and explore special projects was an unexpected surprise. Unlike other operators who rigidly adhere to standard operating procedures, Applied’s forward-thinking and flexible approach have allowed us to experiment with groundbreaking initiatives. As the mining industry constantly evolves, this ability to push boundaries and innovate alongside Applied has been instrumental in our company’s growth.

Conclusion: Predicting the future of Bitcoin mining can be challenging, but having a partner like Applied ensures that Marathon is equipped for whatever lies ahead. Their consistency, flexibility, and willingness to collaborate on special projects have made them an invaluable asset as we continue our journey of innovation and growth. With their professional operations running smoothly, we can confidently focus on optimizing performance, implementing cutting-edge technologies, and achieving significant gains at scale. In a realm where few third-party hosts offer such capabilities or trustworthiness, Applied stands out as the partner we will continue to rely on with our most valuable assets – both today and in the future.

Part of this channel

Applied Digital

News, updates, and expert insights from Applied Digital.

Visit the channel

Your experts belong here

Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Buyers ask AI engines who to consider, and published expert answers are what those engines cite.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

SA
Software And Technology

Follow Software & Technology Insights

Get new expert content in your inbox.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Software & Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your solutions engineers, product teams, and customer engineers into the articles, video, and social content Software & Technology buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Software & Technology Insights

Dell’s $95B AI backlog is turning AI rollouts into a delivery-date problem

Dell has a reported $95B AI backlog. AI infrastructure lead times are still a gating factor in 2026. CIO Dive and Bain & Co. expect higher IT costs, while pricing shifts and on-prem moves are changing procurement playbooks.

  • 01A vendor’s backlog number is becoming a planning input, it indicates when AI timelines are gated by physical delivery, not approvals.
  • 02Outcome-based AI pricing sounds like savings, but it shifts risk into defining outcomes, metering how they are measured, and vendor governance.
  • 03The return to private cloud and on-prem for some AI workloads suggests facilities power, rack space, and supply contracts belong in AI roadmaps early.

Sep 5, 2026

AI is now a DAM governance requirement, not a demo feature

CMSWire’s 2026 DAM coverage shows AI fit and governance now drive enterprise DAM selection. Gartner’s DAM reviews point to cross-functional adoption and third-party access needs. Plan for metadata strategy, rights workflows, and integration requirements during refreshes happening now.

  • 01If the DAM roadmap does not spell out how governance, metadata, and rights management will support AI-driven use cases, teams can get stuck in approval and control issues instead of moving forward with storage and delivery.
  • 02Bynder shows up as a “Customer Favorite” in Forrester’s Q1 2026 DAM Wave cited by CMSWire and also appears repeatedly in Gartner peer-rating views, a rare cross-benchmark signal procurement teams can use.
  • 03For organizations with legacy archives, CMSWire’s 20%+ 1990s hard-drive failure-rate reference reframes digitization as a time-bound risk, not a “nice-to-have” project.

Sep 5, 2026

OpenAI's GPT-6 Astra pitch is to skip integrations and run the software UI itself

OpenAI's GPT-6 Astra pitch is to skip integrations and run the software UI itself

OpenAI shipped GPT-6 Astra on Sept. 3 with a "computer use" capability that lets the model operate existing software UIs directly instead of requiring custom API integrations. The staged rollout through Daybreak, ChatGPT tiers, and AWS shifts the automation bottleneck from building connectors to governing UI-driven sessions, with speed measured in minutes per task as the cost input.

  • 01Astra operates software via pixels, keyboard, and mouse interactions to bypass API integration work on the long tail of internal tools without clean API access
  • 02OpenAI reported Astra at 40 minutes per task (47% faster than GPT-5.6 Sol at 75 minutes), making task time the practical proxy for compute cost modeling and throughput evaluation
  • 03Enterprises must define governance before broad rollout: eligible workflows for UI automation, audit logging systems, identity and secrets handling, and fallback procedures when UIs change or sessions break

Sep 3, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Experts

SA
Software And Technology
JC
Jim Crawford

Chief Operating Officer

Marathon

Jim Crawford is the Chief Operating Officer at Marathon, a large publicly traded miner operating globally. He values the professionalism and flexibility of partners like Applied to help their organization focus on core initiatives.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512