# A Deeper Dive into the HBAR Foundation Sustainability Fund

By MarketScale · Published 2022-05-19 · Updated 2026-04-03 · Software & Technology on MarketScale
Canonical: https://www.marketscale.com/industries/software-and-technology/hbar-foundation-sustainability-fund

> As investors, consumers, and potential employees grow more concerned with sustainability, companies need a way of proving their claims toward helping make a greener world. Host of Gossip About Gossip, Zenobia Godschalk spoke with Wes Geisenberger, Vice President of Sustainability and ESG at The HBAR Foundation to gain insight into how organizations can improve sustainability…

## Key points

- As investors, consumers, and potential employees grow more concerned with sustainability, companies need a way of proving their claims toward helping make a greener world.
- Host of Gossip About Gossip, Zenobia Godschalk spoke with Wes Geisenberger, Vice President of Sustainability and ESG at The HBAR Foundation to gain insight into how organizations can improve sustainability…

Block Field

As investors, consumers, and potential employees grow more concerned with sustainability, companies need a way of proving their claims toward helping make a greener world. Host of [Gossip About Gossip](https://marketscale.com/shows/gossip-about-gossip/), Zenobia Godschalk spoke with [Wes Geisenberger](https://www.linkedin.com/in/wesgeisenberger/), Vice President of Sustainability and ESG at [The HBAR Foundation](https://www.hbarfoundation.org/) to gain insight into how organizations can improve sustainability efforts and transparency.

The HBAR Foundation Sustainability Fund is one of the four pillars of the Foundation, boasting a whopping total of $100 million in funds. The ultimate goal of the fund? Assisting organizations that want to improve sustainability transparency, accomplished through developing and deploying an open-source infrastructure — complete with integrated platforms.

These efforts work to improve the transparency of a company’s assets in its distributed ledger technology (DLT). Not only does this make the data more traceable, but also auditable and discoverable.

So, why does this matter? According to Geisenberger, HBAR wants to have an “impact on how the world sees these assets – not just as commodities – but as assets that have the full context of the audit trails … to improve at the speed of the real world.”

While no network will have zero carbon emissions, Geisenberger believes that using [Hedera’s Token Service](https://hedera.com/) to drive these outcomes will help in achieving the goal of transparency, discoverability, and liquidity.

Geisenberger specifically looks forward to working with industry leaders looking to change how the world works by bringing more transparency to the market and adopting new technology. Find more information about applying for a grant, [visit The HBAR Foundation’s website.](https://www.hbarfoundation.org/)

Tags: distributed ledger technology, HBAR Foundation Sustainability Fund, Hedera Token Services, sustainability, traceable data

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