# Supply Side West: Sleep Deprivation Solutions Are Not One-Size-Fits-All

By Sciences · Published 2019-10-18 · Updated 2026-04-03 · Sciences on MarketScale
Canonical: https://www.marketscale.com/industries/sciences/sleep-deprivations-not-one-sized-fits-all

> Dr. Susan Hewlings joined MarketScale from Supply Side West to talk about a taking a more holistic view of sleep. “The important thing to understand…is the fact that sleep is way more complex than how many hours you slept,” said Hewlings. She advocates for evaluating a number of factors that contribute to poor sleep and…

## Key points

- Susan Hewlings joined MarketScale from Supply Side West to talk about a taking a more holistic view of sleep.
- “The important thing to understand…is the fact that sleep is way more complex than how many hours you slept,” said Hewlings.
- She advocates for evaluating a number of factors that contribute to poor sleep and…

Block Field

Dr. Susan Hewlings joined [MarketScale](https://marketscale.com/industries) from [Supply Side West](https://west.supplysideshow.com/en/home.html) to talk about a taking a more holistic view of sleep.

“The important thing to understand…is the fact that sleep is way more complex than how many hours you slept,” said Hewlings. She advocates for evaluating a number of factors that contribute to poor sleep and tacking those issues individually, rather than taking a one-size-fits-all approach.

“There’s different mechanisms of actions that you have to consider when you’re considering what products to either develop or take if you’re a consumer.”

Dr. Hewlings also made the argument that sleep deprivation is something that should be top of mind for businesses due to the money that is lost due to a lack of productivity.

Dr. Susan Hewlings is the Director of Scientific Affairs at [Nutrasource](http://www.nutrasource.ca/) in addition to being the Co-Founder and Science Director at [Substantiation Sciences](http://substantiationsciences.com/).

Tags: Susan Hewlings Video, Tyler Kern video

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