# Will B2B Embrace BNPL Business Models? Published 2021-09-07 · Updated 2026-03-19 · Retail on MarketScale Canonical: https://www.marketscale.com/industries/retail/will-b2b-embrace-bnpl-business-models > Customers are demanding more flexibility in their buying options; COVID made sure of that. Perhaps no where is that more evident than with “buy-now-pay-later” business models, with 44% of surveyed consumers saying they’ve already bought in to BNPL services, according to studies from Qualtrics. We asked Brandon Spear, the CEO of TreviPay, to break down… Block Field Customers are demanding more flexibility in their buying options; COVID made sure of that. Perhaps no where is that more evident than with “buy-now-pay-later” business models, with 44% of surveyed consumers saying they’ve already bought in to BNPL services, according to studies from Qualtrics. We asked [Brandon Spear](https://www.trevipay.com/about-us/leadership-team/brandon-spear/), the CEO of[ TreviPay](https://www.trevipay.com/), to break down the advantages and disadvantages of BNPL for B2B consumers and how it could differ from B2C transactions. With so much disruption to the financial and ecommerce landscape during the last few years, from a pandemic, to new touchless and digital technologies, to the expansion of fulfillment-based online retail operations, how much has the nature of B2B transactions changed compared to B2C transactions? Brandon gave us his thoughts on this question, as well, providing his insights from the world of B2B payments. **Follow us on social media for the latest updates in B2B!** Twitter – [@MarketScale](http://twitter.com/MarketScale) Facebook – [facebook.com/marketscale](http://facebook.com/marketscale) LinkedIn – [linkedin.com/company/marketscale](http://linkedin.com/company/marketscale) --- Source: MarketScale, https://www.marketscale.com/industries/retail/will-b2b-embrace-bnpl-business-models. Published for AI indexing and citation; cite the canonical URL. Site guide for agents: https://www.marketscale.com/llms.txt