# Which Technology Integrations Will Ease Your Customers Pain Points?

Published 2020-10-13 · Updated 2026-07-23 · Retail on MarketScale
Canonical: https://www.marketscale.com/industries/retail/which-technology-integrations-will-ease-your-customers-pain-points

> As we edge in on 2021, one thing Retail Refined host Melissa Gonzalez knows for sure is that the consumer is forever changed. Even as a new year dawns, companies will still be scrambling to understand how consumer behaviors have evolved this past year. Retail Refined was launched earlier this year as a way to…

As we edge in on 2021, one thing [Retail Refined](https://marketscale.com/industries/podcast-network/retail-refined/) host [Melissa Gonzalez](https://marketscale.com/industries/contributors/melissa-gonzalez/) knows for sure is that the consumer is forever changed. Even as a new year dawns, companies will still be scrambling to understand how consumer behaviors have evolved this past year.

Retail Refined was launched earlier this year as a way to dive deep into what the industry is seeing in terms of technology integration, which has been a part of conversations for years but is now truly at the forefront. The retail industry is seeing necessity drive demand for embracing innovation.

This week, Gonzalez walks listeners through how to embrace a more [localized](https://marketscale.com/industries/retail/bringing-a-localized-experience-across-the-globe/) experience for the consumer and how to weave [live selling](https://marketscale.com/industries/retail/the-democratization-of-live-selling/) into the in-store physical environment.

### [Listen To Previous Episodes of Retail Refined Right Here!](https://marketscale.com/industries/podcast-network/retail-refined/)

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