# Watch: Target to Test New Distribution ‘Flow Center’

Published 2018-05-14 · Updated 2026-03-19 · Retail on MarketScale
Canonical: https://www.marketscale.com/industries/retail/watch-target-test-new-distribution-flow-center

> Retail giant Target is testing a new distribution strategy aimed at speeding up its distribution and restocking, in an attempt to compete with Amazon and Wal-Mart. A new ‘Flow Center’ is designed to trim down inventory and tailor it for each individual brick-and-mortar store. Target is putting a greater emphasis on digital retail and is…

Retail giant Target is testing a new distribution strategy aimed at speeding up its distribution and restocking, in an attempt to compete with Amazon and Wal-Mart. A new ‘Flow Center’ is designed to trim down inventory and tailor it for each individual brick-and-mortar store.

Target is putting a greater emphasis on digital retail and is investing $7 billion in store and digital improvements to improve delivery times to customers. In 2017 the company bought grocery delivery startup Shipt for $550 million to increase same-day delivery capabilities. The ‘Flow Center’ is currently being piloted in a New Jersey Target location.

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