# Watch: Abercrombie and Fitch is leading a comeback in teen retail

Published 2018-01-23 · Updated 2026-03-19 · Retail on MarketScale
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> Abercrombie and Fitch is up 130%, marking a rebound from worries over a “death by Amazon.” The rally is anticipated to continue as long as consumer confidence and spending stay high. Retail overall is bouncing back and though Amazon is winning, they aren’t alone. Analysts attribute the teen retail bounce back to the previously depressed…

Abercrombie and Fitch is up 130%, marking a rebound from worries over a “*death by Amazon*.” The rally is anticipated to continue as long as consumer confidence and spending stay high. Retail overall is bouncing back and though Amazon is winning, they aren’t alone. Analysts attribute the teen retail bounce back to the previously depressed valuations.

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