# The Retail Sales Dilemma and How to Solve It

Published 2021-08-27 · Updated 2026-03-19 · Retail on MarketScale
Canonical: https://www.marketscale.com/industries/retail/the-retail-sales-dilemma-and-how-to-solve-it

> Retail, maybe more than any other industry, was thrust into the acceleration of online shopping trends via COVID, now tasked with balancing a robust omnichannel sales presence and strategy. Where are retail professionals facing the biggest B2B sales conversion challenges today, and why? And how can those strategies lead to more thoughtful CRM usage,…

Retail, maybe more than any other industry, was thrust into the acceleration of online shopping trends via COVID, now tasked with balancing a robust omnichannel sales presence and strategy. Where are retail professionals facing the biggest B2B sales conversion challenges today, and why? And how can those strategies lead to more thoughtful CRM usage, and applicable tips for other industries? Hunter Austin, co-founder and managing partner of Kelley Austin, and Greg Ryan, principal solutions engineer for Salesforce, broke down their overview of retail’s sales dilemma and how to leverage the right tools, like a flexible industry-specific CRM, to reach today’s consumers, B2B & B2C alike. Follow us on social media for the latest updates in B2B! Twitter – @MarketScale Facebook – facebook.com/marketscale LinkedIn – linkedin.com/company/marketscale

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