# The Possibilities of Next Generation Technologies with Adaora Udoji of RLab: Retail Refined

Published 2020-07-28 · Updated 2026-03-19 · Retail on MarketScale
Canonical: https://www.marketscale.com/industries/retail/the-possibilities-of-next-generation-technologies-with-adaora-udoji-of-rlab

> Computer vision and advanced algorithmic sensors have changed the possibilities of consumer facing technologies. From augmented reality to virtual reality, kinect technology to motion capture, host Melissa Gonzalez speaks with Adaora Udoji, Director of Corporate Innovation of RLab about the latest trends that are evolving and how COVID is accelerating adoption and testing, as well…

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Computer vision and advanced algorithmic sensors have changed the possibilities of consumer facing technologies. From augmented reality to virtual reality, kinect technology to motion capture, host [Melissa Gonzalez](https://marketscale.com/industries/contributors/melissa-gonzalez/) speaks with [Adaora Udoji](https://www.linkedin.com/in/adaoraudoji/), Director of Corporate Innovation of RLab about the latest trends that are evolving and how COVID is accelerating adoption and testing, as well as some of the exciting start-ups moving the needle. We are no longer in a world that can wait for long tail pilot testing and roll outs that take years, the consumer is changing rapidly.

### About Adaora Udoji

[Adaora](https://www.linkedin.com/in/adaoraudoji/) currently heads a corporate innovation and venture program team at [RLab](https://thebridgebk.com/inside-rlab-create-new-realities-vr-ar/), a New York City initiative focused on emerging technology like spatial computing-[ virtual reality](https://www.techfunnel.com/information-technology/adaora-udoji-on-her-work-in-vr-ar-and-mixed-reality-switching-to-tech-media-and-inclusivity/), augmented reality, gesture, voice, neural networks.

She is a media innovator; an award-winning storyteller with an expertise in emerging technology. She helps build new tech products, teams, and business model strategies. She’s also a media maker including creating new tech immersive formats like virtual reality and augmented reality, having written and directed experiences for the likes of Google Daydream VR, as well as the producer of documentaries and short films.

### What Melissa Asked

1. Let’s break down 3D scanning as a creative tool and storytelling medium.

2. How does 3D capture work?

3. How is VR changing the way we build environments?

4. How have you seen adoption and use cases evolve in retail for AR?

5. How has creation accelerated and opportunities widened?

6. What are you most excited for in terms of innovations coming to fruition in 2021?

### About RLAB

A partnership between New York City and its universities,[ RLab](https://www.rlab.nyc/) is the nation’s first city-funded center for research, education and entrepreneurship in virtual and augmented reality and related technologies.

### [Listen To Previous Episodes of Retail Refined Right Here!](https://marketscale.com/industries/podcast-network/retail-refined/)

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