# The Driving Forces Behind the Retail Digital Transformation

Published 2021-03-23 · Updated 2026-03-19 · Retail on MarketScale
Canonical: https://www.marketscale.com/industries/retail/the-driving-forces-behind-the-retail-digital-transformation

> Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.   What’s driving retail digital transformation post-pandemic? There are two main categories—customer interaction and transaction enablement, both…

*Designed for retail leaders and lovers alike, [Retail Refined](https://marketscale.com/industries/original-series/retail-refined/) explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.*

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