# The Digitization of Offline Retail: Taking Your Store Online

Published 2020-11-10 · Updated 2026-03-19 · Retail on MarketScale
Canonical: https://www.marketscale.com/industries/retail/the-digitization-of-offline-retail-taking-your-store-online

> MarketScale’s Retail Refined, with host Melissa Gonzalez, is leading the discussion around retail in the new normal and beyond — and it’s going live. On this live episode, Gonzalez will be joined by Radius8 CEO and Founder Sandeep Bhanote, DeepNorth AI CEO and Co-Founder Rohan Sanil and Pilot Consulting Founder Ken Pilot, who will…

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MarketScale’s [Retail Refined](https://marketscale.com/industries/original-series/retail-refined/), with host [Melissa Gonzalez](https://marketscale.com/industries/contributors/melissa-gonzalez/), is leading the discussion around retail in the new normal and beyond — and it’s going live.

On this live episode, Gonzalez will be joined by [Radius8](https://www.welcomer.radius8.com/) CEO and Founder [Sandeep Bhanote](https://www.linkedin.com/in/sandeepbhanote/), [DeepNorth AI](https://www.deepnorth.com/) CEO and Co-Founder [Rohan Sanil](https://www.linkedin.com/in/rohansanil/) and Pilot Consulting Founder [Ken Pilot](https://www.linkedin.com/in/ken-pilot-5261638/), who will all bring tremendous front-line insights to the table for a discussion about location-based marketing, thorough analytics and traffic, and more.

### [Listen To Previous Episodes of Retail Refined Right Here!](https://marketscale.com/industries/original-series/retail-refined/)

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