# The Digital Economy: Not Just a Future Promise; It’s a Current Opportunity. Mondelez and Hedera Are Grabbing It With Both Hands.

By Software And Technology · Published 2024-02-14 · Updated 2026-05-19 · Retail on MarketScale
Canonical: https://www.marketscale.com/industries/retail/the-digital-economy-not-just-a-future-promise-its-a-current-opportunity-mondelez-and-hedera-are-grabbing-it-with-both-hands
Creator hub: Hedera Hashgraph

> Legacy snack makers are leveraging blockchain technology today to compete in the rapidly evolving digital economy

## Key points

- Mondelez is using Hedera's blockchain technology to compete in the evolving digital economy.
- Enterprise blockchain adoption is a current reality for legacy brands, not just a future concept.
- The partnership illustrates how distributed ledger technology can create tangible value in the retail and CPG industries.

Block Field

In the latest episode of "[Gossip About Gossip](https://marketscale.com/shows/hedera-hashgraph/)," powered by [Hedera Hashgraph](https://hedera.com/), we dive deep into how traditional industries are embracing digital transformation to adapt to the modern digital economy. Hosted by [Zenobia Godschalk](https://www.linkedin.com/in/zenobiaaustingodschalk/), SVP of Communications at **Swirlds Labs**, this episode features an enlightening conversation with [Xiang Xu](https://www.linkedin.com/in/xiang-xu-6394912/), a leading figure from **Mondelēz**, one of **Hedera**'s newest council members.

The discussion revolves around **Mondelez**'s strategic pivot towards digital innovation, highlighting the company's efforts in integrating blockchain and distributed ledger technologies (DLTs) to revolutionize consumer engagement and combat fraud. With **Mondelez**'s ambition to double its revenue in the next five years, digital transformation emerges as a crucial pillar in achieving this goal, particularly through direct consumer engagement via new technologies like NFTs and blockchain, pivotal for thriving in the digital economy.

Tags: blockchain, digital transformation, DLTs, Hedera, Mondelēz, NFTs, Xiang Xu

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