# The Blending of Brick-and-Mortar and Online and the Rise of ‘Dark Stores’

Published 2021-01-19 · Updated 2026-03-19 · Retail on MarketScale
Canonical: https://www.marketscale.com/industries/retail/the-blending-of-brick-and-mortar-and-online-and-the-rise-of-dark-stores

> Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail. Steve Hornyak oversees Fabric’s global sales, marketing, business development and customer success business functions. He…

Designed for retail leaders and lovers alike, [Retail Refined](https://marketscale.com/industries/original-series/retail-refined/) explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.

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