# TechTalk: e-Commerce Meets Middleware: Startup Becomes Gateway to Consumer Trends

By Business Services · Published 2024-03-12 · Updated 2026-06-08 · Retail on MarketScale
Canonical: https://www.marketscale.com/industries/retail/techtalk-e-commerce-meets-middleware-startup-becomes-gateway-to-consumer-trends
Creator hub: EisnerAmper

> By connecting sellers across fragmented online channels, proprietary middleware technology reveals real-time consumer behavior patterns that drive sales growth

## Key points

- Middleware technology reveals real-time consumer behavior.
- Cross-channel e-commerce solutions boost online sales success.
- Understanding consumer trends is key to improving product sales.

Block Field

[Steve Jamieson,](https://www.linkedin.com/in/steve-jamieson-4377bb7/) founder and CEO of [WorkingLive](https://workinglive.tech/), talks with [EisnerAmper's](https://www.eisneramper.com/) [TechTalk](https://marketscale.com/shows/eisneramper/) host [Fritz Spencer](https://www.linkedin.com/in/fritzspencer/) about helping companies achieve online sales success by meeting customers where they are—across multiple platforms. In this episode, Steve discusses how his multi-channel e-commerce solution leverages proprietary middleware technology to help independent distributors and affiliates more effectively track and sell their products amidst evolving consumer trends.

Tags: E-commerce, EisnerAmper's TechTalk, Fritz Spencer, middleware technology, Steve Jamieson, WorkingLive

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