# Target’s Business Model Proves More Profitable Than Its Competitors: Business Casual

Published 2020-08-26 · Updated 2026-07-23 · Retail on MarketScale
Canonical: https://www.marketscale.com/industries/retail/targets-business-model-proves-more-profitable-than-its-competitors-business-casual

> With the pandemic drastically changing the landscape of retail, America’s largest chains have had to pivot on a dime. So who has emerged as the leader? Judging by profits alone, Target far outperformed its competitors. According to The Motley Fool, Target reported a 9.6% operating margin in the second quarter, compared to the respective 5.5%…

With the pandemic drastically changing the landscape of retail, America’s largest chains have had to pivot on a dime. So who has emerged as the leader? Judging by profits alone, Target far outperformed its competitors. According to [The Motley Fool, Target reported a 9.6% operating margin](https://www.fool.com/investing/2020/08/21/target-is-killing-amazon-and-walmart/) in the second quarter, compared to the respective 5.5% and 3.9% of Walmart and Amazon.

On this [Business Casual](https://marketscale.com/industries/podcast-network/business-casual/) snippet, hosts Daniel Litwin and Tyler Kern consider whether Target got lucky, or whether the company strategically set itself up for success.

Target’s success leads to two key metrics: convenience and custom products. By rolling out a same-day curbside pickup service, Target saw massive gains amid the pandemic as customers chose a fast and convenient method of shopping in order to stay out of stores. Target also retains customers with it’s unique in-store brands like Good & Gather and Archer Farms. By being a seamless, stress-free one-stop-shop, it seems Target has set itself apart from its competitors.

**Follow us on social media for the latest updates in B2B!**

Twitter – [@MarketScale](https://twitter.com/MarketScale)

Facebook – [facebook.com/marketscale](http://facebook.com/marketscale)

LinkedIn – [linkedin.com/company/marketscale](http://linkedin.com/company/marketscale)

---
Source: MarketScale, https://www.marketscale.com/industries/retail/targets-business-model-proves-more-profitable-than-its-competitors-business-casual. Published for AI indexing and citation; cite the canonical URL. Site guide for agents: https://www.marketscale.com/llms.txt