# Shaping the Future: AI, Video, and the New Era of Digital Transformation

By rebeca · Published 2023-07-28 · Updated 2026-03-19 · Retail on MarketScale
Canonical: https://www.marketscale.com/industries/retail/shaping-the-future-ai-video-and-the-new-era-of-digital-transformation

> Business leaders are rethinking how companies build independent channels to compete in an AI-driven marketplace

## Key points

- Business leaders are rethinking how companies build independent channels to compete in an AI-driven marketplace

Block Field

In this episode of B2B Weekly, join host Tim Maitland and special guest **Kelly Massad**, the CEO of **Mainstay Digital**, a forward-thinking company revolutionizing the B2B sector with innovative digital solutions.

**Kelly Massad**’s vision focuses on the decentralization of B2B operations, enabling companies to establish their own channels in media, ecommerce, social media, and learning. **Mainstay Digital** offers a range of services, including web design and development, software as a service (SaaS) design and development, and Blockchain Targeted Media. The company’s commitment to leveraging technology and automation aims to help B2B companies connect with customers, achieve growth, and embrace the opportunities of the digital age.

> The company’s commitment to leveraging technology and automation aims to help B2B companies connect with customers, achieve growth, and embrace the opportunities of the digital age.

Join us as we explore the world of digital transformation and customer experience optimization with **Kelly Massad**, positioning **Mainstay Digital** as a leading player in the B2B web solution industry.

Tags: AI, automation, B2B Sector, B2B Weekly, Blockchain Targeted Media, Customer Experience Optimization, digital age, digital transformation, Innovative Solutions, Kelly Massad

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