# Retail Refined: The Shopping Experience and Future of Payment Integration

Published 2020-04-14 · Updated 2026-07-23 · Retail on MarketScale
Canonical: https://www.marketscale.com/industries/retail/retail-refined-the-shopping-experience-and-future-of-payment-integration

> The future of payments will be more fluid than ever in tomorrow’s “new norm.” Customers are engaging with brands across channels with fewer pauses and will expect that fluidity to continue in a seamless and frictionless way, from in-store to online. In this discussion, learn how Klarna is helping brands and retailers re-think strategies…

The future of payments will be more fluid than ever in tomorrow’s “new norm.” Customers are engaging with brands across channels with fewer pauses and will expect that fluidity to continue in a seamless and frictionless way, from in-store to online.

In this discussion, learn how [Klarna](https://www.klarna.com/us/) is helping brands and retailers re-think strategies around the point of sale.

[David Sykes](https://www.linkedin.com/in/david-sykes01/) is the Head of U.S. for [Klarna](https://www.klarna.com/us/), one of Europe’s largest banks offering direct payments, pay after delivery options and installment plans in a one-click purchase experience for customers.

Previously, Sykes was the Chief Operating Officer of [QuadPay](https://www.quadpay.com/), another payment platform, as well as the International General Manager for [Crown Resorts](http://www.crownresortsltd.com/).

[Melissa](https://marketscale.com/industries/podcast-network/retail-refined/) will be back every Tuesday with new episodes! In the meantime, tune in every Thursday with [Jennifer Kaylo Ruscin on Bricks and Clicks](https://marketscale.com/industries/retail/current-landscape-retail-bricks-and-clicks/).

To keep up with all things retail, stay tuned to [MarketScale’s Retail Industry publication here](https://marketscale.com/industries/retail/).

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