# The Power of Resell Strategy with Archive

Published 2023-04-04 · Updated 2026-05-19 · Retail on MarketScale
Canonical: https://www.marketscale.com/industries/retail/power-of-resell-strategy
Creator hub: Retail Refined

> In this episode of Retail Refined: Shop Talk Europe 2023, host Melissa Gonzalez discussed the power of resell strategy with Emily Gittins, CEO and Co-Founder of Archive, a platform that empowers the resale revolution. Gittins discussed how Archive assists brands in launching their resale programs, allowing them to tap into the growing trend of…

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In this episode of [Retail Refined: Shop Talk Europe 2023](https://marketscale.com/shows/retail-refined/), host [Melissa Gonzalez](https://www.linkedin.com/in/melissagonzalezlionesque/) discussed the power of resell strategy with [Emily Gittins](https://www.linkedin.com/in/emily-gittins/), CEO and Co-Founder of [Archive](https://www.archiveresale.com/), a platform that empowers the resale revolution. Gittins discussed how Archive assists brands in launching their resale programs, allowing them to tap into the growing trend of secondhand shopping. She also highlighted Archive’s recent partnership with [Ulla Johnson](https://ullajohnson.com/?utm_source=google&utm_medium=cpc&utm_campaign=brand_search&gclid=CjwKCAjwzo2mBhAUEiwAf7wjkrijQcAXnPtmYiGQkJ4Yb9cIqzjSFn96pJ-x46tE18BQId5DS6PxoRoCGFUQAvD_BwE), which offers a fully branded resale program. The conversation touched on the importance of sustainability in retail and how Archive’s model helps brands reduce waste while reaching new customer bases. The episode offers valuable insights into the future of resale and its potential to reshape the retail industry.

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