# How to Build Winning Stores in a Digital World: A Conversation with Author Miya Knights

Published 2019-07-17 · Updated 2026-07-23 · Retail on MarketScale
Canonical: https://www.marketscale.com/industries/retail/omnichannel-how-to-build-winning-stores

> It is no secret that the retail world has been changed forever by the digital age. The internet connected retailers to a global market, and those that have adopted to the new landscape have come out ahead of the competition. The rise of digital retail is often associated with the demise of brick-and-mortar shopping….

It is no secret that the retail world has been changed forever by the digital age. The internet connected retailers to a global market, and those that have adopted to the new landscape have come out ahead of the competition.

The rise of digital retail is often associated with the demise of brick-and-mortar shopping. However, that does not have to be the case.

While it is true that the likes of [Amazon](https://www.amazon.com/) and [Alibaba](https://www.alibaba.com/) have put pressure on traditional retailers to adjust to new consumer expectations, clever brands are staying ahead by blending digital experiences and metrics into their traditional stores. This omnichannel approach is the subject of a new book by authors Tim Mason and [Miya Knights](https://marketscale.com/industries/contributors/miya-knights/).

“If you neglect the store side of your business, not even online is going to save you,” Knights, Head of Industry Insight at [Eagle Eye Solutions](https://www.eagleeye.com/) said.

Omnichannel Retail: How to Build Winning Stores in a Digital World provides a roadmap for retailers looking to create a modern and digital solution to the ever-changing world of retail.

“It’s not about being everywhere for the customer, it’s about being where the customer wants you to be,” Knights noted.

The book can be purchased [here](https://www.koganpage.com/product/omnichannel-retail-9780749484460). MarketScale listeners will receive a 20% discount with the promo code OMNICHANNEL20.

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